The Lobo Alliance is a new initiative to support the cross-over of philanthropic support to the Lobo Club and NIL (name, image, likeness). The goal of the Lobo Alliance is to promote full alignment between 505 Sports Venture Foundation, the Lobo Club, and Lobo Athletics. This combined group’s purpose is to enhance and amplify the student-athlete experience. The Lobo Alliance’s goal is to help provide a high-level education and continued student-athlete development while also operating an elite NIL program that will accelerate program success and allow Lobo Athletics to remain competitive in the Mountain West and on the National level.